Marketing situation Cont’
Well being 시대의, 저도 소주시장의 열풍,
전년 대비 출고량 기준 106.7%, 매출액 기준 105.4% 성장
전체 주류 시장의 39.54%
올해 소주 시장 : 2조 8000억 원 규모
2. Marketing analysis of Competitors
1) 처음처럼의 등장 배경
두산 '산' 소주: 저도수 시장의 가능성 판단
-저도수소
Action Component of Strategy
Acting responsively and responsibly
Coordinating action and communication
immediate action response supported by communication
1) 내부공중 및 외부공중에게 집행을 알린다.
2) 집행을 지지하고 수용하도록 설득한다.
Johnson & Johnson의 action components
1.Alert consumers nationwide, via the media, not to use capsules until
Program need be documented.
It needs to be assured that the program
is targeted appropriately,
is reaching the target population, and
is improving the need
1. Establish agreement on the uses and purposes of the evaluation.
2. Secure organizational commitment to evaluation and make research basic to the program.
3. Develop consensus on evaluation research with the department.
4. Write
공중(Public) 의 개념
Public: poplicus/populus ‘people’
어떤 문제에 대한 반응으로 조직화한 상황적 집단
John Dewey, Herbert Blumer
대중(mass)과 공중(public): 이질적 vs. 동질적
공중의 특성
1) 공중들은 그들에게 어떤 결과를 가져오는 문제나 이슈를 중심으로 형성
2) 공중들이 이슈를 규정하는 것이 아
1. Graves’ disease
-antithyroid drug: PTU, carbimazole, methimazole
-radioiodine: 131I
2. Acute Gastro-Enteritis
-GFS f/u
Thyrotoxicosis is defined as the state of thyroid hormone excess and is not synonymous with hyperthyroidism
But, the major etiologies of thyrotoxicosis are hyperthyroidism caused by Grave’s disease, toxic MNG, and toxic adenomas
2. Pathogenesis (cont.)
of other overboard nations. Then compare it to the Korean market which will lead us to some solutions. These solutions will give us the minor or major solution to re-enter the Korean market.
Of course we certainly predict that Wal-mart has already materialized better solutions than we could offer as a student but our research’s perspective of view is at what we have learned throughout the p
Hospital day (cont.)
2009-10-10 ~ 2009-10-23
19일 CDDP와 5-FU로 항암치료 시작 (XRT with FP)
2009-11-17~ 2009 -12-04
2차 항암치료
일시적인 fever와 delirious behavior 보여 정신과 의뢰 : 추후 관찰하기로 하였으나 증상 호전으로 퇴원
2010-02-17 ~ 2010-03-01
퇴원 후 swallowing시 불편감 호소하여 내원 후 20mm
gastric neoplasms
Gastric cancer incidence has decreased worldwide high : in Japan, China
The risk of gastric cancer is greater among lower socioecomomic classes.
Cancer risk : increases with age
Peak age : 65~74
Male>Female
usually no symptoms
Weight loss
Abdominal pain
Nausea and anorexia
Dysphagia
Continuous abdominal pain
free perforation - peritonitis
Card = mere platinum and purpose of every card is the same!
Every card is unique and can tell about one’s identity?
Mask the absence of reality/produce images for each cards (became signs)
Credit card company : replaced reality with floating images hyperreal
In the Past, choosing residence was a rational choice(location, transportation, school districts)
Recently, BRAND has bec
of the counselling center)
Announcements in classes for freshmen
Announcements on the websites(고파스 / KUPID)
Announcement in the Guidebook for university life
Screening procedure (inclusion and/or exclusion criteria)
Use individual interview
Suicidal / acting-out / talking too much / self-centered people are not suitable
Content and Process
1 Making rules
2-4 Sharing Experience